Ethical Issues in Stem Cell Research Paper Example | Topics and Well Written Essays - 2000 words

Moral Issues in Stem Cell - Research Paper Example In body organs, for example, the gut, bone marrow, foundational microorganisms can normally separation to fix and supplant destroyed cells (Moore 12). In contemporary science, Stem cell research is one of the charming regions because of the extending logical revelations. This has brought up numerous logical issues just as moral inquiries (Ethical issues 23). The principal moral issue is that in regards to Human early stage stem research. Human undeveloped foundational microorganism research is one field that has created a lot of concern and open discussions. Cells that have the capacity of forming into a wide range of cells, otherwise called pluripotent foundational microorganism lines, are typically disconnected from scarcely any days old human undeveloped organisms. The exploration offers a guarantee and trusts in new medicines for infections, for example, Parkinson’s, diabetes and spinal injury. As new innovations and science advance, so do the moral perspectives and politi cal contentions in regards to these turns of events (Report on bioethics 17). This paper will talk about the moral issues related with Stem cell research as depicted by different people and gatherings of individuals. Moral Issues in Stem Cell Research Human cell research is associated with human cloning which is a subject of much discussion as of now. There is disarray in the open talk about what an incipient organism is. This issue has been exceptionally basic in characterizing when human life begins. There are a few perspectives emerging from various strict gatherings and differing understandings of philosophical methods of reasoning. There are contentions in deciding the rights and benefits that an incipient organism in early human life has. As per a few people, an undeveloped organism is a living being whether it has created human highlights or not. These individuals are in this way against decimation of undeveloped organisms while recovering undifferentiated cells. This is mora lly unsatisfactory to their confidence, yet to others, it is not a problem (Guinn 154). Those that are against human undeveloped cell research accept that life starts after origination, at the zygote stage while those for this sort of exploration recognize that life doesn't start until a later phase of incipient organism improvement. The individuals supporting this examination contend that the advantages to the network exceed the fear for the youthful incipient organisms. The Roman Catholic is one of the religions that bring up issues about the decimation of the undeveloped organisms. It pronounced that human life starts after preparation and finishes in normal passing. The Greek Orthodox likewise follows this view and concurs that incipient organisms are people. To them, taking the incipient organism and evacuating the inward cell mass is viewed as murder (Guinn 158). Protestants, Jews and Muslims bolster the view that life begins somewhere in the range of fourteen and forty weeks after origination. The UK Human Fertilization and Embryology Act characterize this as the streak stage where further examination on the undeveloped organism isn't allowed. This issue is frequently bantered on as some see is as corrupt while others think it is okay. There is a third gathering of paper that accept that the incipient organism merits regard as an individual, however it is adequate to utilize them in research in the event that it is reasonable with the assent from the couple giving the undeveloped organism (Caplan 156). The resistance of undifferentiated organism research is related with the restriction to fetus removal by the professional life development. In any case, not all individuals are against this exploration.

As a firm grows the lines of communication are often stretched Essay Example for Free

As a firm develops the lines of correspondence are frequently extended Essay As a firm develops the lines of correspondence are frequently extended. To beat this gatherings could be set up to keep individuals educated. The companys length of control could be re-accentuated with the goal that laborers realize whom to answer to and who to advise regarding their requests. An unmistakable structure and progressive pyramid will decrease contentions for the time being. Group building practices are a cutting edge method of improving resolve, solidarity and productivity. They are a drawn out measure to keep all chiefs making progress toward indistinguishable points and objectives for the organization from a group. I have been doled out by the organization Koka Kola to sift through the difficult they have where another base 50 miles outside of there London head quarters has been constructed. The issue is the correspondence between the two bases; I have to locate the most ideal approach to impart between the two bases. Business Objectives The Business has destinations it must accomplish; the organizations fundamental goal is to set up another interchanges framework between the London Head Office and the recently fabricated Production Site. The issue with this is it might conflict with another goal, Profit. On the off chance that the organization is to burn through cash on another correspondences framework it must make sure that the cash spent on the framework, staff, promoting and so forth, doesn't dominate the cash made by deals and different wellsprings of benefit. This, albeit a major issue could have benefits in the long haul. In the event that the cash spent on setting up the Communications System is more than the benefit made that month. In the months after when the System is set up, the advantages in benefit because of the it being set up could be far more prominent than that in past months before it was made thus later on could in the long run be greater than the sum paid on the Communications System and possibly the Production Site. This infers in spite of the fact that the transient destinations possibly tangled, the drawn out must be held up upon so as to receive the rewards. Correspondence: Communication is the way toward passing data starting with one individual then onto the next. When the objective gets the data it is followed up on and criticism is sent to the first sender. A case of correspondence in business may be an organization creating vehicles. The message may be a notice on TV informing clients regarding another vehicle. The objective will be the section of the market keen on purchasing a vehicle. The input will be the degree of deals when the magazine initially goes discounted. Correspondences are significant in a business since it stays with the dealing with the correct track. For instance if a promoting chief who never asked the clients what they needed in an item made a set up a publicizing plan on TV, the commercial would be founded on the executives interests instead of the perspectives on the clients. The clients wouldnt be intrigued and would choose to disregard. The issue with the business I have been designated to is that the business is parting into two bases among which individuals will work who might regularly speak with one another. I have composed a meeting with a specialist from a neighborhood business to discover what strategies for correspondence they use: 1) what number techniques for correspondence do you use in your business?

Using Lead Generation Companies To Improve The Bottom Line

Using Lead Generation Companies To Improve The Bottom Line Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Using Lead Generation Companies To Improve The Bottom LineUpdated On 04/06/2014Author : HBB Editorial StaffTopic : MarketingShort URL : http://hbb.me/1rHKOTg CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThere are many people who want to buy what you are selling. The difficulty, though, is finding those customers and making sure they know what you are offering. Outsourcing the sales process and using lead generation companies is an effective way of connecting with potential customers and making more sales.Work of a Lead Generation CompanyCompanies typically use their own sales staff to generate sales leads. However, if a company has progressed to wanting to have sales staff work only with prescreened leads instead of expending effort to generate the leads in the first place, outsourcing to a reputable lead generation company makes good sense. Using a wide array of technological re search programs, the specialists identify excellent sales leads for client companies.Benefits of Using Lead Generation CompaniesOutsourcing cold calling and prospecting of leads makes sense for many reasons:Maintaining an internal sales department is expensive; besides salary and office and supply costs, consider the actual amount of time spent making calls to prospective customers and how much money is being spent when staff is not on the phone making salesSpecialized lead generation companies ascribe to productivity standards much higher than the ones set for internal company staffOutsourcing to specialist companies means the approaches used for communication and customer interaction are cutting edge and continually reviewed and upgradedSpecialist training ensures that all potential customers are being treated in a professional mannerAn outsourced company generally has superior capability to change marketing direction and campaigns to respond to emerging trendsIn house hassles and worries are greatly reduced by contracting a third party to manage lead generationREADThis Should Be Your Local Marketing Plan To Get Successful ResultsSpecialist ServicesBecause they specialize in developing sales prospects, lead generation companies offer a range of services simply not available to an in house sales team. A full service sales solution company could, for example, offer:Proven campaigns customized to create a steady stream of high quality pre qualified leadsOn demand access to all reports, calls and leadsAppointment schedulingSurveys of customers and outbound marketingPre and post trade show eventsInbound customer support and serviceCleansing and updating of client databasesFactors to Consider When Evaluating Lead Generation CompaniesAccording to TheSalesWhisperer.com site, the best lead generation companies offer a broad range of approaches to identify the best sales contacts. They usually include email marketing, SEO, paid search, telemarketing, and even direct m ail. The greater number of options offered, the easier it is to develop a customized marketing plan.When determining which lead generation company to engage, consider whether or not the prospective vendor:Offers flexibility to adapt to the needs of company requirementsFocuses on an audience matching prospective company customersIs prepared to guarantee a minimum number of leads generated within a given time frameIs focused on maintaining its customer relations with the companyHas the capability to adjust its approaches as market demands changeAsk for, and thoroughly check, references and testimonials. Be sure the vendor has a track record with companies similar to yours. Making the right choice means increased sales and an improved bottom line for your company.

Descriptive Essay On My Car - 2250 Words

As I exit the car, the sunshine meets my pasty white skin, breaking through the bitter chill of my body. Quickly, I hurry over to the driver’s seat window. â€Å"Be sure to pick a juicy one,† my mother says, just before kissing me on the forehead. Her bright cherry red lipstick brands my face as if to mark me. Her dark sunglasses masks the beauty of her eyes and her black bonnet prevents her curly dark hair from being exposed to the world. She rolls up the dark tinted windows before driving away secretly, being sure no one saw her and ensuring no one was following her. As a seven year old, I always thought it was odd that my mom would drop me off at the park alone, although she knows I can take care of myself. My small stature and light blonde†¦show more content†¦Although quite large, he did not seem intimidating but instead seemed kind and warm, similar to the warmth of the sun on this day. His face was elongated with a needle-like chin that could scare all k ids he encounters yet, for some reason, I found it comforting. The thick brows on his eyes were unfurrowed and the scarce amount of hair he had, beyond his receding hairline, was the color of a grey cloud, flying low in the sky. â€Å"My name is Vladimir, how are you?† He asked. Entranced by the depth of his dark brown eyes, I was paralyzed from speaking. Normally, I find the presence of strangers to be unpleasing, like the drilling of a cavity at the dentist, but Vladimir’s presence felt more like the sight of a rainbow after an evening rain. The silence lengthens as the slender man, dressed in a light blue button down shirt and hipster glasses awaits an answer from me. â€Å"I’m fine,† I belatedly reply, finally coming back to my senses. â€Å"Why Timmy, there is no need to be frightened, I am simply a friend of your family,† Vladimir ensured. What is he talking about, I thought, knowing that my family does not have any friends. Still, something in Vladimir’s voice sounded promising. â€Å"Hey, I have a puppy in my car. Would you like to meet him?† Vladimir asked. Enticed, I nod my head in agreement. He grabs my hand as we cheerfully pace towards the spot where my mother had dropped me off before, except my mother’s black car was no longer present, and a red car rested thereShow MoreRelatedDescriptive Essay About My Car1289 Words   |  6 PagesLoud talking, cars honking, and people looking for their family and friends. That is all you hear when you’re at the airport in San Salvador. I was with my mom that day, we were looking for our ride out of the airport. Our ride was our cousin Imelda with her dad Josue. Josue was a tall, dark man with curly black hair and a short beard to go with it, he was also wearing his work clothes which were very dirty because he worked on a farm. Imelda is a short dark girl with long curly black hair. She wasRead MoreDescriptive Essay About My Car Essay1242 Words   |  5 PagesI could borrow her car and we could have dinner. It was a rainy fall night and I could barely see out of the window. It was about a week ago when I was in the accident and Hanna still haven’t forgiven me. As I was leaving a local grocery store, backing the vehicle very slowly and carefully out of the very small parking lot. My car is facing south and I looked both ways just to make sure it was clear. The rain was coming down so hard that I barely could see. As I check all my mirrors I see thatRead MoreDescriptive Essay About My Car1958 Words   |  8 PagesI was your typical girl growing up that played with Disney princesses, loved pastel pink, and pranced around the house singing nursery rhymes at dawn. I would wake up every morning with a smile on my face and tell everyone and everything how much I loved them from my parents to my mini pink Barbie sofa that I adored. The world was beautiful and lovely, until I was thirteen years old. I was walking down the crowded and filthy streets of Times Square to a lavish five star hotel that rested on the cornerRead MoreThe Task Of Composing A Descriptive Essay1310 Words   |  6 PagesRecently, my Composition I teacher assigned the class t he task of composing a descriptive essay. This led me to the question, â€Å"what is a descriptive essay?† What topic could I possible write about for three whole pages? What have I done, seen, or experience that could fill these three long pages? My life thus far has been quite sheltered, so this has created quite the dilemma for me. Being that I am supposed to be descriptive, I feel the need to describe the stress that this has created for me. My physicalRead MoreDescriptive Essay On Imagine A Cloud735 Words   |  3 PagesElementary School, into a strange classroom, and sat in my boxed-in-desk and was told that I was writing a descriptive essay, I was extremely excited. It would be the first time that I had ever written a descriptive-based paper. Nevertheless, it was a newly-introduced challenge, and I was ready to take it on. â€Å"Okay class†, said the plump teacher standing in the front of the room, â€Å"I have been informed that each of you needs to write an essay for the state.† â€Å"I hope it is about monsters and astronautsRead MoreMy First Year Experience Program1134 Words   |  5 Pagesexpectations at my previous school of good writing techniques and correct uses of writing tools. During the course of this semester I became a stronger writer and well prepared for the rest of my college career here at Pacific Lutheran University by improving my vocabulary, being more descriptive and altering my writing process to be more successful. The Writing 101 assignment that I have chosen best demonstrates my progress as a writer is our Personal Narrative Essay. Though this was our first essay of theRead MoreWhat Is an Essay?1440 Words   |  6 PagesBuscemi Essay #3 Rough Draft An essay is a creative written piece in which the author uses different styles such as diction, tone, pathos, ethos or logos to communicate a message to the reader using either a personal experience, filled with morals and parables, or a informative text filled with educational terms. Educational terms could mean the usage of complicated and elevated words or simply information you would get in schools. Some authors, such as Cynthia Ozick, claim that an essay has noRead MoreCompare and Contrast of Quindlen and Lutz800 Words   |  4 PagesCompare and Contrast of Quindlen and Lutz Upon reading and examining two essays, â€Å"Life under the chief doublespeak officer† a narrative by William Lutz and â€Å"Homeless†, a descriptive by Anna Quindlen, I firmly believe that Quindlen provides the preferred essay due to the gravity of her subject, greater personal relevance, and that her material allows the reader to sympathize with the subject matter. William Lutz’s essay addresses the growing trend in Corporate America to disguise actions with wordsRead MoreName And Describe The Two Main Elements Of Point Of View Of A Descriptive Essay1463 Words   |  6 Pagesabout the subject to which readers can relate all the details. 6. What is Point of View? The position from which a writer approaches a subject from. 7. Name and describe the 2 main elements of Point of View in a Descriptive essay. The two main elements of Point of View in a Descriptive essay are; physical relation and psychological relation. A real of imagined physical relation to the subject: a writer could be describing the St. Louis arch by talking about how tall it is, when it was built, the colorRead More Clash with the Hurricane- Personal Narrative Essay868 Words   |  4 Pagesthe blue light sky, it turned suddenly to a dark black gloomy sky hovering with a mist cloud. I walked back into the car, seemingly it was going to pour down. Heavily, the wind blew. I turned to shut the windows, but, as I looked closer out of the window, huge clouds started fusing together which then created a huge immense hurricane. I could not believe my eyes, a hurricane was coming our way. I could not believe it, even though this was so dangerous and could have many

Essay about Bleaching of Coral is Harming the Environment

METHODS Bleaching occurrences have happened before the 1980s; however detailed information could not be gathered due to lack of reporting (Berkelmans, De’ath and Kininmonth). In 1911, the first bleaching event was reported at Bird Key Reef in the Florida Keys, in which unfamiliar warm weathers caused â€Å"injury† upon the corals and the death of many fishes (Berkelmans, De’ath and Kininmonth). In 1998, the worst bleaching event was recorded. In some parts of the world, live corals were completely harmed (Coghlan). Although bleaching can be found in animals, it is most notable in corals. These species have a symbiotic relationship with the yellow-brown colored zooxanthellae from the genus Symbiodinium (Douglas ). Figure 3 shows the†¦show more content†¦A hypothesis created by a group of scientists determined that the cause for bleaching was due to stress (Brown and Ogden). This stress is closely linked to salinity changes, exposure to ultraviolet radiati on in excessive amounts, huge climate changes and most importantly the increase in warm waters (Douglas ). Corals can survive in water that is between 25Ëš and 29ËšC. Any water temperature above that will result in the death of algae (Brown and Ogden). High ocean temperatures mixed with solar radiation are attributed to current large-scale bleaching events leading to global climate change, such as El Nià ±o (Douglas ). These increasing ocean temperatures, which result in global warming, are mostly due to the amount of CO2 released in the air, therefore threatening the existence of the coral reef systems (Cole, Pratchett and Jones). The reduction of the coral reef ecosystems are attributed to the climate induced bleaching from the past decade. The loss of coral reef environments has direct affects to the habitat of an organism within the reefs (Cole, Pratchett and Jones), leading to a decrease in biodiversity (Coker, Pratchett and Munday). A variety of fish species make coral re efs their home. They use the branches of the corals during the day and night for protection against predators. (Coker, Pratchett and Munday). In the experiment of Coker, Pratchett and Munday, it shows relocation of fishes when their host is harmed by bleaching as shown in Figure 5.Show MoreRelatedThe Greatest Significance Of The Great Barrier Reef1605 Words   |  7 PagesThe Great Barrier Reef is one of the seven wonders of the world. It extends more than 1,300 miles through the coral sea off northeastern Australia and it is even visible from outer space. It is also home to more than 400 types of coral and 1,500 species such as the tropical fish, birds, dolphins, and reptiles. The reef is not only home to the coral but it is also breeding ground for humpback whales and a habitat for endangered species. The Great Barrier Reef was listed as a protected site by theRead MoreThe Report On The Uss Guardian Ran1698 Words   |  7 PagesIntroduction In January 2013, the USS Guardian ran aground on the Tubbataha Reefs in the Palawan province of the Philippines, harming over 2,000 square meters of the protected environment (The Philippine Star 2014). As a result, the US Navy minesweeper had to be disassembled into several pieces in order to safely remove it from the reef without further damaging the corals. It is unclear of how the ship sailed off track and ended up in the shallow waters of the marine sanctuary. After over a yearRead MoreGlobal Warming And Its Effects On The Environment1237 Words   |  5 Pagesthe coast of Australia among the Great Barrier Reefs. Yet, many scientists believe that changes in ocean density due to higher levels of atmospheric carbon dioxide, the most common greenhouse gas, will cause coral bleaching and increased disease and death of the coral reefs. The threat to coral reefs is directly tied to human impact, and is not just the fault of commercial industry. According to the United States Environ mental Protection Agency (EPA), in 2011, passenger cars and light-duty trucksRead MoreA Report On The Underwater World1833 Words   |  8 Pagesthe largest of the fur seals and they can dive up to two hundred meters to catch their dinner of fish, squid, and cuttlefish (Australian Museum 2011). When Port Phillip Heads Marine National Park was created in 2002, the goal was to protect the environment and keep the natural beauty of the marine world undisturbed from fishermen, oil spills, and other man made dangers. Approximately ninety percent of marine life that inhabits the waters of Victoria cannot be found anywhere else in the world. TheRead MoreWe Are Destroying Our Planet Essay1868 Words   |  8 Pagesproblems is the gas emissions called â€Å"The Greenhouse effect† this gas emissions are the most dangerous face of global warming. People believe this is a normal thing and it is but as we pollute the world everyday this process becomes more harming to the environment. If we didn t have greenhouse gases which they trap heat in the atmosphere, the Earth would be a very cold place. Which it ll cause us to freeze to death, Greenhouse gases keep the Earth warm through a process called the greenhouse

Essay about Biography Of Julius Caesar - 826 Words

Julius Caesar nbsp;nbsp;nbsp;nbsp;nbsp;I came, I saw, I conquered. These are the words of the man who changed the history of the world. This paper will show how no other man in the history of the world represented military and political power better than Julius Caesar. He became a legend for his military exploits and great leadership ability. nbsp;nbsp;nbsp;nbsp;nbsp;The Early Life of Julius Caesar was spent studying the history of power and wealth in early Rome. Julius Caesar was born in Rome on July 12 or 13, in the year 100 B.C. His father was a part of a prestigious Julian clan. He was an official in charge of judicial matters, but never made it to the post of chief executive. He died when Caesar was only sixteen years†¦show more content†¦Caesar was not on the list but he was ordered by Sulla to divorce Cornelia. Caesar refused to do so and left Rome for military service in Asia and Cilicia. He returned in 78 B.C. when Sulla died and began his political career as a prosecuting advocate. At the age of 22 Caesar was unable to gain office and went to Rhodes where he studied rhetoric. During his journey to Rhodes, pirates captured Caesar. While in captivity, Caesar convinced his captors to raise his ransom, which increased his prestige. He then raised a naval force, overcame his captors, and had them crucified. In 73 B.C. he returned to Rome for Rhodes as very persuasive speaker. Julius Caesars Middle Life was full of wars, political plotting. Caesars first and one of the biggest political moves was when he helped Pompey take office. In 69 or 68 B.C. Caesar was elected quaestor. Shortly after this his first wife died. He then married Pompeia, a relative of Pompey. In 65 B.C. he was elected curule aedile, gaining great popularity for his gladiator games. In 62 B.C. he was elected a praetor. By this time, Caesar was making a name for himself as a political figure. He divorced Pompeia after a scandal. Caesar was made governor of Farther Spain in 61 B.C. When Julius returned to Rome in 60 B.C. he joined forces with Crassus and Pompey. In 59 B.C. Caesar was elected consul, and the year after he was appointed governor of Roman Gaul. During Caesars first year as a governorShow MoreRelatedEssay on Biography of Julius Caesar2022 Words   |  9 Pages Biography of Julius Caesar Julius Caesar was a strong leader for the Romans who changed the course of the history of the Greco - Roman world decisively and irreversibly. With his courage and strength he created a strong empire. What happened during his early political career? How did he become such a strong dictator of the Roman Empire? What events led up to the making of the first triumvirate? How did he rise over the other two in the triumvirate and why did he choose to take over? What happenedRead MoreEssay about Biography of Julius Caesar3508 Words   |  15 PagesBiography of Julius Caesar A baby was born on July 12 or 13 of 100 BC in Rome. Little did the proud parents of this baby know that he would rule most of the known world. This baby was born to the name of Gaius, his personal name, Julius was the name of his familys clan and the name of his family was Caesar meaning hairy. Caesar was such an amazing man that many people couldnt believe that he was born the same way as them. Over time stories have arisen about Caesars birth. One story says thatRead MoreBiography Of Julius Caesar s Life1627 Words   |  7 Pagesalso had celebrity culture. One significant leader of this time period was a man named Gaius Julius Caesar, who became one of the most famous Romans of all time. Caesar’s life is full of cruel acts which is why he suffered an early assassination. Although Caesar was clearly intelligent and won many battles with his military tactics he led the Romans to commit numerous unpleasant deeds. Therefore, Caesar does not deserve all his fame because of his i mmortality, cruelty and lack of benefit to RomeRead MoreJulius Caesar : The Dictator Of Rome1011 Words   |  5 Pages Julius Caesar was born in Rome, Italy c. July 12, 100 BCE (â€Å"Julius Caesar  Biography†). Although many despised him, he was still able to reach his highest potential and became the dictator of Rome. This was not done easily, rather Julius went through many tough battles and overcame many difficult obstacles to reach his highest potential of a dictator. Through his dictatorship, Caesar changed the course of history to what we know it is today. Young Julius came from very humble beginnings. He wasRead MoreThe History of Rome: Julius Caesar Essay example749 Words   |  3 PagesJulius Caesar, a man born in around 12 to 13, 100 BC, was considered the start of a new legacy in the history of Rome. Participating in several wars, becoming dictator after forming multiple military alliances, to being assassinated on the Ides of March, Julius Caesar was a politically-flexible, popular leader of the Roman Empire. (Julius Caesar Biography, April 23, 2014) Although Caesar’s birth was never confirmed on the exact date, he was born and raised by his mother, Aurelia, and by his fatherRead MoreJulius Caesar: Conqueror, General, Builder, Dictator for Life755 Words   |  4 Pages Julius Caesar, an important figure in Roman history, lived during the end of the Roman Republic. His actions would shape the world around him forever. He was an important figure because he grew the Roman Empire, he brought about the end of the Roman Republic , and was able to grow his status within his lifetime and become dictator for life. Julius Caesar was born on July 12 , 100 BC and died on March 15, 44 BC. Caesar was born into a patrician family. This meant that they were noble andRead MoreShakespeare’s Julius Caesar Vs. Plutarch’s Julius Caesar1549 Words   |  7 Pageslike a colossusï ¿ ½(Julius Caesar 1.2.142-43). These words were spoken by Cassius, a character in Shakespeares play Julius Caesar. He is speaking about Julius Caesar and Caesars arrogance and overconfidence. This quote also shows how Shakespeare perceived Julius Caesar as a prominent and influential man of his time. However, this view is not shared by all of the biographers that chose to write about Julius Caesar. In fact a famous ancient writer named Plutarch depicted Julius Caesar as a power-hungryRead MoreAnalysis Of Gaius Suetonius TranquitusDe Vita Caesartus1510 Words   |  7 Pagesand also for his book ‘The Twelve Caesars’ which essentially changed the way in which history was written. For many, they believe that Suetonius’ ‘De Vita Caesarum established a new framework, an original genre of historical biography unseen before which consequently made a significant contribution to historical scholarship. This review will look in particular at the aspects of Suetonius’ style of writing seen in the first chapter, which focuses on Julius Caesar, and also how specific writing te chniquesRead MoreWhy was Cleopatra Famous?1282 Words   |  6 Pagesin Syria and situated Cleopatra began constructing an army. She knew that an army alone wouldn’t get her power back. Cleopatra would need some outside help too to get the job done. She needed a powerful ally and Julius Caesar was just that person. She reached out many times to seek Julius Caesar’s support. After many failed attempts at getting his support he finally came through and agreed to help Cleopatra restore her power. This was only after she allegedly snuck into his palace wrapped in a rugRead MoreEssay on Compare/Contrast Julius Caesar to Alexander the Great1013 Words   |  5 Pagesthe most brilliant and influential leaders were Alexander the Great and Julius Caesar. The turning points in history they were involved in were their individual conquests and their unfortunate deaths. Alexanders greatest victory was over the Persians; Caesars greatest victory was his defeat of Pompey. Their ac tions and beliefs had their influence on their society and society of today. Alexander the Great and Julius Caesar set the standard of what a leader should be. However, despite the two

Business Environment And Strategic Management Of Starbucks Organizatio

Question: Discuss about the Business Environment And Strategic Management Of Starbucks. Answer: Starbucks is a global organization that deals with the retailing of coffee in the business environment since the year 1972. The organization has positioned itself as a major seller of high quality coffee products (Starbucks.in. 2018). Since the last two decades, Starbucks has expanded its presence and market position to a great extent. In the recent times, the company serves coffee at more than 64 countries and has also known to become the largest coffee house in the world. Besides having a positive market outlook, the company is currently facing underestimated challenges. Starbucks is unable to operate the new segments like its competitors McDonald. Customers are now more price oriented and as the switching cost is low therefore this makes them easily to move to more competing brands. Starbucks primarily operates and competes in the retail coffee and snacks industry. The industry faced a major slowdown in the economy due to crisis and changing tastes of consumer which manage the revenue of US decline from 6.6% to $25.9 billion. The consumer therefore spent less on luxuries and expensive items. The consumer now prefers to cheaper items rather than coffee and beverages with increased price. The Starbucks industry is growing at a low annualized growth rate at an average of 0.9% till the year 2013 (Cavusgil and Knight 2015). The country has revenues currently of $29 US billion that is forecasted to grow over the next five years at an annualized rate of 3.9%. Being the largest coffee organization both in terms of market shares and sales has made Starbucks successful. Due to its high quality coffee products has attracted various customers throughout the world. In the recent year Starbucks has managed to expand and consolidate its market position. Despite the undisputed market position in the business environment and high growth Starbucks faces severe challenges that is difficult to overcome both in short-term and long-term. Starbucks direct competitors such as McDonalds and Dunkin Brands aims to attract and gain customers by their low price strategy globally. In addition to this Starbucks is also unsure about the consequences of its growth strategy in its emerging market that will affect its corporate performance. Starbucks went public in the year 1992 so that financial position of the company can be efficiently tackled and further expand in the overseas market. The organization facilitates personalized beverages according to the need of the customers. The beverages portfolio consists of Torrefazoine Italia Coffee and Seattles Best Coffee (Starbucks.in. 2018). As per the company vision statements and policies, the employees and partners are treated with high dignity and respect. Being the worlds leading company of coffee, Starbucks is still striving to defend and expand its market position against its competitors. Starbucks needs to undertake various strategic actions to survive in the long-run (Chen et al. 2014). The competition is very tough and the major competitors like Dunkin Donut and McDonalds are going to great extent so that Starbucks can be dethroned. The top management of Starbucks needs to take adequate action and measures to provide cheaper price to its customers to gain competitive advantages. Starbucks Coffee has variety of challenges in its current market environment that can be analyzed through the Porters five forces. The bargaining powers of the customer or buyers are very strong and affect the Starbucks Coffee business in a very significant manner. The switching cost for the customer to the substitute products is very low (Trigeorgis and Reuer 2017). The customer easily shifts from the Starbucks to other brands as they are competitively highly affordable. Customers also get instant beverages and drinks just like Starbucks from restaurant at lower prices. Starbucks should reduce its price due to high availability of the substitutes product. Starbucks customers do not have to spend extra money to shift to the substitutes product due to the low switching cost. This affects the target customers of Starbucks due to its high and increased cost for the products. If the firms patron considers the deal with the company highly expensive or low profitability, they can easily shift to its substitute brands (Beske, Land and Seuring 2014). The cost of switching brands or coffee shop is minimal as the Starbucks products are highly expensive. The products are priced at premium in comparison to its competitors. This has led the coffee business to shift from the developed market to developing market. The organizationtop managements need to implement better strategies to gain competitive advantage and achieve success in the long run. Starbucks economies of scale should be efficiently utilized so that the cost could be reduced. The organizational performance in the business environment should be quarterly evaluated to avoid any kind of accumulative losses (Thomas and Ambrosini 2015). Corrective actions and measures should be taken to overcome the loss in the long run. Due to the economic downturn in the year 2009, the customers does not want to spend such high prices o beverages and coffee products. Besides coffee and beverages, Starbucks can venture into product diversification to increase profitability. Extending into horizontal business line would further help Starbucks to increase its growth in the long-term. Starbucks top management should ensure proper and effective measures to gain competitive advantage by prioritizing competitive rivalry and customers bargaining power. One of the top management concerns is the increase in competition as the organization faces various competitors with different specialties and strategies. Therefore, it can be concluded that Starbucks should reduce its products cost at some extent to gain competitive advantage. Starbucks is in its mature stage of the product life cycle so it faces a fierce competition from its rival companies. This includes Costa Coffee, McDonalds and Dunkin Brand. In addition to this it is important for the management to expand its offering and product mix through a smart acquisition strategy. References: Beske, P., Land, A. and Seuring, S., 2014. Sustainable supply chain management practices and dynamic capabilities in the food industry: A critical analysis of the literature.International Journal of Production Economics,152, pp.131-143. Breton?Miller, L. and Miller, D., 2015. The paradox of resource vulnerability: Considerations for organizational curatorship.Strategic management journal,36(3), pp.397-415. Cavusgil, S.T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization.Journal of International Business Studies,46(1), pp.3-16. Chen, Y., Wang, Y., Nevo, S., Jin, J., Wang, L. and Chow, W.S., 2014. IT capability and organizational performance: the roles of business process agility and environmental factors.European Journal of Information Systems,23(3), pp.326-342. Melnyk, S.A., Bititci, U., Platts, K., Tobias, J. and Andersen, B., 2014. Is performance measurement and management fit for the future?.Management Accounting Research,25(2), pp.173-186. Starbucks.in. 2018.Starbucks Coffee Company. Retrieved 23 March 2018, from https://www.starbucks.in/ Thomas, L. and Ambrosini, V., 2015. Materializing strategy: the role of comprehensiveness and management controls in strategy formation in volatile environments.British Journal of Management,26(S1). Trigeorgis, L. and Reuer, J.J., 2017. Real options theory in strategic management.Strategic Management Journal,38(1), pp.42-63.

Toxic Relationships Essay Example For Students

Toxic Relationships Essay Toxic relationships- â€Å"She says ‘jump’, he asks ‘how high? ’. † In 1997 Berkeley sociologist challenged the Freudian theory of masculinity development with the death of mothers, for a century western psychology, have urged men to reject their mothers in order to achieve manhood. Sigmund Freud the father of psychoanalysis insisted that the disassociation from the mother as a necessary step in the development of masculine identity. And for the first time, in a one of a kind anthology a sociologist from the university of California at Berkeley brought together a series of memoirs that call this well worn theory into question, titled ‘Our mothers ‘spirits: On the death of mothers and the grief of men†, the book brought together 42 writers to explore the bond between mothers and sons. The essay includes writings by many well known male writers. We will write a custom essay on Toxic Relationships specifically for you for only $16.38 $13.9/page Order now The purpose of this book was to expose the extent to which psychological and spiritual health in men, more so in later years of life, depending upon their ability to retrieve the love and close bonds the experienced and felt with their mother. Berkeley professor who has been teaching a course on men and masculinity in 1976, making him pretty much the go to man , in terms of ‘men’s life and masculinity’, he insists , â€Å" men don’t have to psychologically separate from the mother to be masculine. Everyone must leave home and become their own person, but you don’t have to overreact and reject the mother†. A negative stereotype that has made way into our vocabulary is the term ‘mama’s boy’, this term not only targets men who maintain a close relationship with his mother but also men with dominant to slightly dominant feminine personalities. The theme that runs throughout the anthology is that the rejection of mothers is isolated to the Caucasian population, Asian and African descent men maintain close bonds but grow up to be effective men in the world. The men in the book spoke of yearning for a spiritual reunion with their mothers. What happens to men on the other side? The men who are overly dependent and cannot seem to find a balance? How does he manage his relationship with his wife and mother at the same time? The angst one man can go through to find the equilibrium affect many marital relationships. On asking a very close friend whose marriage fell apart due to this toxic dependency, responded â€Å"are you talking about mothers that say â€Å"jump† , and sons who ask â€Å"how high ? , asking her to go back and recollect how the dissolution of her marriage she states â€Å"well its was always creepy when it’s just two of you in your new home and then every time the phone rings , he takes the phone to the other room, shuts the door and talks to her for 20 minutes and this is after talking like 20 times a day.. Makes you feel like he is cheating on you. it’s actually kinda like what a guy would do to hi de a secret affair, perverse as it may sound! † Being in relationship for four years before they were married she says, â€Å" there were hints that his behavior would get worse. Such as even though his mother owned and drove a car for many years, she would make him leave from their time together to go buy groceries for herself. He left all his career decisions up to his mother, and would listen to every unreasonable demand, even to the point of not holding my hand, because his mother told him so! † Being in relationships that affect your mental well being and puts that much stress on your own peace of mind, is a toxic relationship. .uaef759583973eff2237fe33c937527a2 , .uaef759583973eff2237fe33c937527a2 .postImageUrl , .uaef759583973eff2237fe33c937527a2 .centered-text-area { min-height: 80px; position: relative; } .uaef759583973eff2237fe33c937527a2 , .uaef759583973eff2237fe33c937527a2:hover , .uaef759583973eff2237fe33c937527a2:visited , .uaef759583973eff2237fe33c937527a2:active { border:0!important; } .uaef759583973eff2237fe33c937527a2 .clearfix:after { content: ""; display: table; clear: both; } .uaef759583973eff2237fe33c937527a2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaef759583973eff2237fe33c937527a2:active , .uaef759583973eff2237fe33c937527a2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaef759583973eff2237fe33c937527a2 .centered-text-area { width: 100%; position: relative ; } .uaef759583973eff2237fe33c937527a2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaef759583973eff2237fe33c937527a2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaef759583973eff2237fe33c937527a2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaef759583973eff2237fe33c937527a2:hover .ctaButton { background-color: #34495E!important; } .uaef759583973eff2237fe33c937527a2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaef759583973eff2237fe33c937527a2 .uaef759583973eff2237fe33c937527a2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaef759583973eff2237fe33c937527a2:after { content: ""; display: block; clear: both; } READ: Korean war Analysis EssayWhen alarm bells ring , and you are looking for way to get out , when you are sad and depressed for more days than when you are normal, run for the hills. But as it is with most things , it is easier said than done. Persis recalls, she almost called the wedding off, and she should have when his mother made him drive her around at the peak of the wedding preparations for inane and unimportant work. † She was always threatened by me , and my family. At the wedding day itself his mother ran up to everyone asking how she looked and seeking attention, pretty much making a ridicule of herself. This behavior strained the relationship to breaking poi nt. anyone else would have said enough and walked away. To make the relationship have a semblance of functionality, she was committed to holding on and fought to make it work. Persis says â€Å"Her jealousy finally blew me away when; he called of our valentine’s day plans to drop his mother off at a party. † The death of that relationship was inevitable. The fights , the screaming and the absolute isolation even when you are with someone asks for nothing but a clean cut if possible. P. Madhavan who is in the process of gaining her double masters in counseling psychology says â€Å"communication is the key to a successful marriage, I can tell someone in an abusive relationship to talk to her husband about what she is feeling, but will it work ? That depends from one relationship to the other; there is only so much that you can do to fix a relationship, there is nothing you can do to fix ‘someone’. † A psycho therapist and counselor in Muscat Mrs. A. Mali gives us insight into why this unhealthy relationship develops, â€Å" Men who are fixated on their mothers, in some cases have a distressing childhood history, are raised by single mothers or   have parents with unhealthy/immature nurturing styles. To a great extent, the mother is responsible for fostering an emotionally codependent relationship with her son. † As a practicing counselor she gives the person who suffers the most, a few words of wisdom â€Å"the woman involved with a Mamas boy feels secondary, unimportant or even cheated. Working on any relationship conflicts takes patience and persistence. She can start with clearly and repeatedly expressing her discomfort with the situation. What can help is defining her own boundaries and set ground rules for the relationship with her man. † To get in touch with Mrs. A. Mali , mail her at shrink. [emailprotected] com Personally I think there are ways to rectify relationships like Mrs. A. Mali has advised, but sometimes the only thing to do, is come to terms with reality and walk away. There is no shame in putting yourself first, it takes a great deal of strength and pride to love yourself and do what’s best for you.

Diary of a Wimpy Kid Essay Example

Diary of a Wimpy Kid Essay Example Diary of a Wimpy Kid Essay Diary of a Wimpy Kid Essay Greg it this guy how thinks he is all that and thinks he is so popular. nd when he is older, he thinks he is going to be really famous. rowley still thinks hey i am only in 6th grade, i can still be a kid and use the word PLAYYYY greg heffley the book diary of a wimpy kid [ people think this book is just a funny book but what i think is ] i think that if you have a really good friendship, and one of the friends said or did something heart-full, it can mess the whole thing up. : if you use your friend to make you a better person it can always turn back around just like when greg made rowley go down the BIG hill so Greg can throw a foot-ball at Rowley and so Greg can get a lot stronger. 2: when you have a really good friend you want to keep for a long time or a life time friend, you should ALWAYS be nice to them and respect them. 3: if you have a friend that did something embercasing or axudentley Diary of a wimpy kid greg is going to middle school, his mom bought him a Diary witch h as the word Diary right in the middle and is in big letters. e is scared to bring it to school because he does not want some 8th grader to come see him with his bookdiary and think he is a sissy cause he has a diary in 6th grade and does not want to get punched and then get made fun of. gregs big dream and what he thinks he is going to be like in middle school is this guy who so popular and EVERY-ONE knows him, and then when he gets out of school, he is going to be really famous and when they want to know what his child-houd was like he is going to give them his diary, thats why he aggred to his mom to write in his diary. reg is spoused to write in almost all year. Greg is not really excited because A guy named Greg has a friend named Rowley and has been friends since Greg has moved to his new house. As soon as Rowley sees that a family has moved into the house, that was for sail, Rowleys mom went to the store and bought him a book called how to make friends and i kind of felt sorry for him so i puled my wig for him. that how there friend ship started. there friends ship is a little weard at first. Greg it this guy how thinks he is all that and thinks he is so popular. and when he is older, he thinks he is going to be really famous. rowley still thinks hey i am only in 6th grade, i can still be a kid and use the word PLAYYYY greg heffley the book diary of a wimpy kid [ people think this book is just a funny book but what i think is ] i think that if you have a really good friendship, and one of the friends said or did something heart-full, it can mess the whole thing up. : if you use your friend to make you a better person it can always turn back around just like when greg made rowley go down the BIG hill so Greg can throw a foot-ball at Rowley and so Greg can get a lot stronger . 2: when you have a really good friend you want to keep for a long time or a life time friend, you should ALWAYS be nice to them and respect them. 3: if you have a friend that did something embercasing or axudentley

Propaganda in the first and second world wars Research Paper

Propaganda in the first and second world wars - Research Paper Example Governments manage to design propaganda through lying, telling partial truth or exaggerating issues at hand. Governments use propaganda for various reasons during wars, but the bottom in the use of propaganda is to have a competitive advantage over their enemies and win the support of their citizens. Propaganda in the first and second world wars Introduction In the book, Propaganda and Persuasion, propaganda is defined as "a deliberate and systematic attempt that aims at shaping perceptions, manipulating cognition, as well as directing behavior with the ultimate aim of achieving a response, which portrays the intention of the propagandist" (Jowett & O'Donnell, 2011). The main aim in the use of propaganda is make the respondent to act, agree or get along and assist in adopting certain policies. The use of propaganda in times war can be dated back to 1622 when Pope Gregory XV applied this technique to calm religious wars in Alsace, Bohemia, and Palatinate. Therefore, the use of propaga nda appeared as the only solution, which would fight down effects of Protestant reformation (Finch, 2000). After the successful use of propaganda during the reign of Pope Gregory XV, propaganda later gained popularity in wars experienced in the nineteenth century. In the first and second world wars, the main practitioners of propaganda were the American and British governments. An American political scientist (Harold Lasswell) published a book that strongly supported the use of propaganda by American despite America’s denial in the use of this technique. Lasswell and his fellow political scientists gave a clear documentation on propaganda, which was even used by the Germans in the 1930s to acquit themselves with skills on the use of propaganda (Finch, 2000). Lasswell's publication pointed out that the application of propaganda during war times was "neither ominous nor insidious." The publication further pointed out that propaganda had become part and parcel of weapons used du ring wars, and it would remain as a component of wars forever. Lasswell referred propaganda as an act that encompasses the managing attitudes and opinions by directly altering social suggestion, as opposed to changing other conditions either in the environment or in the organism (Finch, 2000). The Americans and the Britons hesitated in accepting the use of propaganda as a legitimate tool in the first and second world wars. However, a British journalist by the name Beatrice Leeds pointed out that propaganda became acceptable the moment Russia got into war with Germany. The governments allied to Russia accepted that the use of propaganda would serve a fabulous deal in fighting the Germans (Marquis, 2009). One notable thing in democratic nations was the dismantling of departments of information. This was due to the perception that information/mass media played a significant role in the spread of propaganda. However, in America, the case was different due to the introduction of an Act t hat supported the introduction of a propaganda radio network. This network was the "Voice of America", which was assigned the responsibility of transmitting pro-American, democratic opinions across the world without mentioning propaganda. After the First World War, America, Britain, Germany, and the Soviet Union became serious debaters of the impacts of influencing their citizens' opinions through propaganda. In Germany, numerous research laboratories were set to study the

Knowledge Management of Intel Corporation Inc Essay - 2

Knowledge Management of Intel Corporation Inc - Essay Example This research will begin with the statement that Knowledge Management is the process of converting a firm’s knowledge from tacit knowledge to explicit knowledge. Many firms in the modern world face this challenge. Intel, despite it being at the heart of information technology, faces this very problem of Knowledge Management. This is especially with regard to its legal department which is facing knowledge management studies. The main issues include lack of modern systems to help in better knowledge management, lack of better ways to convert tacit knowledge into explicit knowledge. The other main problem is the fact that there is less support from top management with regard to implementing proper Knowledge Management system and strategies in Intel’s legal department. Lack of motivation to employees to engage in correct knowledge management practices is also another issue. Because of the grave nature of the need for better knowledge and information management in any legal department, Intel’s not exempt, the recommendations that have been made include buying a new IT system, keeping a constant maintenance and updating of knowledge and increased support from the top management. Intel Corporation Inc. was founded in 1969 by Robert Noyce and Gordon Moore. It has constantly grown to become one of the most valuable companies in the world. As of 2014, its annual revenues had reached over $54 billion. The firm serves millions of customers from over 120 countries around the world. Its main focus is the manufacturing of computer motherboards, computer processors and networking and communication products. The firm has over 100,000 employees who work in over 168 sites including its headquarters. A look at Intel Corporation indicates that the firm has problems with regard to Knowledge Management in both these two areas of Knowledge Management. The firm is one of the firms with a good working environment for most employees.

Famous Thinkers Essay Example for Free

Famous Thinkers Essay There are many famous thinkers that have lived on this earth who have made significant changes to everyones lives. A couple famous thinkers stand out amongst them all. These two are Mr. Bill Gates and Reverend Dr. Martin Luther King, Jr. Their contributions society have been great and were based off of their personal, social and political environments. They had both sought to solve problems or issues that people faced and they were able to provide solutions and implement them. The solutions they provided all followed a creative process, which will be compared to each other, and their ideas will be critiqued to discuss what they could have done differently. Contributions to Society Mr. Bill Gates and Reverend Dr. Martin Luther King Jr. have both contributed to society in different ways. Bill Gates had gained immense wealth through the creation and sales of Microsoft Windows, and he is using this wealth for philanthropic reasons. The Bill and Melinda Gates Foundation contributes to societies throughout the world. Their contributions range from providing vaccines in Africa, to financial services for the poor in the United States. These contributions affect society as they provide better health by helping prevent illness and helping better the lives of those less fortunate. Reverend Dr. Martin Luther King Jr. lead the change in gaining equal civil rights for African Americans by using nonviolent civil disobedience. The Environment Mr Bill Gates and Reverend Dr. Martin Luther King Jr. lived in different environments which attributed to their creativity in solving problems or issues. Bill Gates was raised in a financially responsible family, and attended a preparatory school which allowed him to focus on computer programming. This environment allowed Bill Gates to excel in what he loved and create the Microsoft organization. Bill Gates gained enormous wealth through his creation of Microsoft, which he now uses for the Bill and Melinda Gates Foundation. Reverend Dr. Martin Luther King Jr. lived in a rough environment. He grew up where African Americans where considered a lesser person and were segregated because of their race. This eventually lead Martin Luther King Jr. to take lead in the civil rights movement, which brought him to direct the march on Washington, D.C and give his I Have a Dream speech. Solving Problems or Issues Mr. Bill Gates and Reverend Dr. Martin Luther King Jr. both address issues in society. Bill Gates addresses issues across the world, where Martin Luther King Jr. addresses civil rights issues in the United States. Bill Gates, through the Bill and Melinda Gates Foundation, currently aids in numerous issues throughout the world. Some of the more widely known issues are support for better education in the United States, and contributions to providing vaccinations in Africa. The issues that Bill Gates seeks to solve is poor education in the United States and to prevent disease and death in developing countries. Martin Luther King Jr. had addressed the civil rights issues to help gain equal rights for African Americans in the United States by use of nonviolent civil disobedience. Solutions The Bill and Melinda Gates foundation works through funding other non-profit organizations working towards the common goal of helping impoverished people, providing health services in developing countries, and helping better the education system in the United States. Reverend Dr. Martin Luther King Jr. had a solution to bring the people together and spread the word of equal civil rights through speech, and motivation. Martin Luther King Jr. spoke at several different venues through the United States prior to the I Have a Dream speech in Washington, D.C. At the I Have a Dream speech, over 250,000 people attended and marched, showing non-violent civil disobedience. (The Nobel Foundation, 1964). Comparing the Creative Processes Bill Gates creative process was very simple in the fact that he has money, and wants to do good with it. His process was to create the Bill and Melinda Gates Foundation, find non-profit organizations that share a common goal, support them financially and repeat the process. Reverend Dr. Martin Luther King Jr. had a more complex creative process, where he had to bring the African American people together and get the leaders of the United States to listen. Martin Luther King Jr. began by traveling the United States, speaking where civil rights of African Americans where being denied. Through his speeches and travel, he brought together the African American people and accomplished the goal of gaining equal civil rights (The Nobel Foundation, 1964). Critique of Ideas The Bill and Melinda Gates Foundation can take an active role in their philanthropic ideals. The foundation currently supports other non-profit organizations that work toward the foundations goals. If Bill Gates could turn the foundation around and actively work towards their goals by doing something themselves, they may achieve greater success as other organization seeking support can follow their lead. Reverend Dr. Martin Luther King Jr. should not have done anything different. His motives of showing the world that the African American people are humans too, and deserve equal civil rights was conducted in a non-violent manner and accomplished his goal to gain equal civil rights. Conclusion Mr. Bill Gates and Reverend Dr. Martin Luther King, Jr. have provided great contributions to society across the world and in the United States. Their environments helped bring about this desire to contribute as they had both sought to solve problems or issues faced by society. The solutions they provided all followed a creative process, which Bill Gates could have done a better job at and Martin Luther King Jr. couldnt have done better. References Bill and Melinda Gates Foundation. (2013). Retrieved from http://www.gatesfoundation.org/ King, M. L. (2003). I HAVE A DREAM. Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/394023549?accountid=35812. Ruggiero, V. R. (2009). The art of thinking: A guide to critical and creative thought (9th ed.). New York, NY: Pearson Longman. The Nobel Foundation. (1964). Martin Luther King Jr. Biographical. Retrieved from http://www.nobelprize.org/nobel_prizes/peace/laureates/1964/king-bio.html

microsoft :: essays research papers

There is a requirement for a Vehicle Data Management System (VDMS) by the United States. The military currently has numerous tracked and wheeled vehicles in its inventory, with technical data on their operation and performance available in manuals and reports. Alternatively, there are various vehicle performance computer models and applications, which manipulate characteristics of these vehicles for analytical purposes, but no standard data depot currently exists for collection and storage of this information. This project has developed a means of storing available information about these tracked and wheeled vehicles in a relational database which will allow the user to easily create, retrieve, update, and delete information via a user-interface connected to the database. The purpose of this project was to create a relational database of vehicle information and a user interface for accessing the database. The project allows for a user-friendly environment (Microsoft Excel and Access) that is convenient and efficient for storing, retrieving, updating and displaying vehicle information. The overall objective of this project was to create an updateable, computerized database application, the Vehicle Data Management System (VDMS), which provides a composite reference/storage retrieval system for current information pertinent to characteristics of standard military tracked and wheeled vehicles. VDMS is intended to minimize the individual need for periodic reference to technical manuals, reports, and large vehicle files containing large amounts of data. Currently, there exist much data in various places, (technical manuals, files, folders, envelopes, etc.) and no easy way to store, retrieve, update, and manipulate it. Using Visual C++ (programming language) and Access (database, the goal of this project was to provide a faster and more efficient method to create, retrieve, update, and delete the information contained in these vehicle files. VDMS manipulates vehicle data files that are currently being used as data for vehicle performance models such as the NATO Reference Mobility Model (NRMM). NRMM is an example of an computerized model developed in the early 1970's that combines many mobility-related technologies into one comprehensive package designed to predict the physically constrained terrain/vehicle interaction of vehicles operating in on-road and off-road terrain. Since it's beginning NRMM has been continually updated and expanded as a result of ongoing mobility research and is now in its second release (NRMM II). NRMM provides the NATO members with a standard reference for mobility performance evaluations. NRMM is integrated into other automated models providing the mobility predictions for several other tactical, analytical, and war-gaming models. Currently, the data files are rather large and are not easily read and the data pertaining to these vehicles are stored in text files. These files are not in a format that is easily understood. Having the data in a database allows the user to manipulate and access

Reflection Paper: Organic Foods Essay

Both organic and inorganic foods pose health risks for consumers. While organic foods are often marketed as being naturally grown and inorganic foods being grown with the use of chemicals and pesticides, both types can pose health risks to the humans that consume them. Due to the varying conditions in which organic foods are grown, they can often contain amounts of chemicals and pesticides. For example, many organic farms neighbor inorganic farms where chemicals and pesticides can be easily transferred by insects and wind, causing chemical contamination to the organic foods being grown. In Nancy Sprague’s counterpoint article she makes a valid point in saying that â€Å"the residue of chemicals nitrates and antibiotics cannot be avoided in the natural environment today, as a broad contamination of the earth’s natural resources is a burgeoning threat that even organic production cannot offset. † Some organic foods are often fertilized with a natural fertilizer: animal manure. Feces from any mammal contain various bacteria that can inflict disease, and may also be transferred to the organic foods grown in it. Sprague also points out that although organic food is being marketed as a healthier alternative, the term â€Å"organic† simply means that a farmer has met a set of standards to be labeled as an organic farmer and does not ensure the safety of the foods. Although organic foods may seem a better alternative than inorganic foods, they both have evidence proving contamination. On the other hand, inorganic farming is openly known to use chemicals and pesticides in order to preserve, stop insect and environmental damage, and to more rapidly produce crops. The questions then become how much contamination do the foods from each group contain, what types of contamination are present, and how do the amounts and type of contaminations effect the food content and in turn, human health? To reach my opinion, I had to become more self-aware to realize that my opinion was based on open ended questions versus factual information which forced me to become mpre knowledgeable on the topic. My initial view was in favor of inorganic foods, yet I found factual information that challenged my view, and I became more open-minded carefully evaluating both sides before I reached my opinion. To decide my opinion, I evaluated the information in the overview, point, and counterpoint articles and then compared it to the vague research that I had previously done on organic and inorganic foods. I then questioned my initial views against the information provided in each article and came to the conclusion that both foods have negative qualities that can effect human health. Before reading the point and counterpoint articles, I was for organic food knowing that is was grown without chemicals and pesticides, and that inorganic farming did the opposite. While reading the articles, my opinion started to shift as I began to understand some of the marketing strategies that make organic foods seem healthier than they may actually be. It was difficult to read the counterpoint on organic foods due to my loyalty to the brand, however, there were some truths that I had to recognize which made me rethink my initial position before reading the articles. Looking at both sides of the issue challenged my way of thinking by forcing me outside of my comfort zone which allowed me to step out of choosing one side or the other, but instead recognizing both the good and bad attributes both organic and inorganic foods have. I did change my ethical stance realizing that organic foods are not necessarily healthier as they are also contaminated, leading me to a greater understanding than what I originally had. Information on precisely how and how much they are contaminated was not found. From the authoritative evidence found in Berger’s article, he explained how manure was used to fertilize organically grown crops and that it is considered a â€Å"natural resource†. In today’s society, it is important to make sound ethical decisions as the decisions we make do not only affect us, but also those around us. It is particularly important to be ethical when making decisions about food, as they directly affect a persons’ health, and if the wrong decision is made, it could cost someone’s life. References Sprague, N. (2009). Counterpoint: Organic food is unnecessary & the current food supply is safe. Point of View, 1, 1. Retrieved August 20, 2011, from the Point of View Reference Center database. Griswold, A. (2009). Organic food: overview. Point of View, 1, 1. Retrieved August 21, 2011, from the Point of View Reference Center database. Berger, A. (2009). Point: Organic foods are a healthier alternative. Point of View, 1, 1. Retrieved August 20, 2011, from the Point of View Reference Center database.

Consumer preferences of small car in India - Free Essay Example

Sample details Pages: 16 Words: 4949 Downloads: 9 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? INTRODUCTION The purpose of this study is to gain a better understanding of factors that influence consumer buying behavior in cars. Specifically, we considered a number of internal factors that influence consumer behavior including perception, motivation and learning. How a consumers attitude, which is a lasting evaluation of a person, object, or issue, can affect what they buy also examined. Don’t waste time! Our writers will create an original "Consumer preferences of small car in India" essay for you Create order Reviewed other factors that influence consumer purchasing decisions and buying behavior including personal, social, and situational issues. The personal influences on consumers are important determinants of their needs and wants. Such factors as age, income, family status, and chosen lifestyle are strongly related to the types of products people buy and the specific brands they select. Examined the stages of the consumer decision-making process for buying a car: problem recognition, information search, evaluation of alternatives between different brands of cars, product choice and post purchase evaluation with respect to after sales service, customer relationship, and resale value of the car. Also addressed the impact of the amount of effort expended and of perceived risk; factors associated with relative importance and perceived consequences of the purchase, from the consumers perspective. 1.1 The Decisional Factors Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. Consumers have to make different kinds of decisions everyday according to their different needs. Some of the decisions are playing critical roles in consumers daily life, for example, purchasing a new home or purchasing a car, whereas some times the decisions are made on a virtually automatic basis. There are not a lot published research articles available on the decision-framing process. Puto, C. proposed a conceptual model of the buying decision framing process. This model focuses on the information search phase which includes two reference points: an initial which is internal to the company-expectations and buying objectives, and a final one that takes into account the sales message and justification/reward of the offer. These two stages lead to the final choice. Burt and Babin deve loped a model, see FigureThis model is in line with previous one but gives an emphasis on an evaluation phase in the process. This model includes five stages: problem recognition, information search, evaluation of alternatives, purchase decisions, and outcomes. Locational Marketing mix is used to reinforce the advantages of the car carefully reflecting its core values and positioning. It confirms how and why it will be of interest to various segments of the car-buying public. Influences on the Consumer Purchase Decision Process Marketing mix influences Product Price Promotion Place Psychological Influences Motivation Personality Perception Learning Values, beliefs Lifestyle. à ¢Ã¢â€š ¬Ã‹Å"Price Reflecting the Positioning Strategy The company should have a clear understanding of its key target market for e.g. (Young people and other price-conscious car buyers) for small car segment and should design-pricing strategies to best address their needs and the positioning of the car. à ¢Ã¢â€š ¬Ã‹Å"Promotion Communicating Publicity in the form of motoring reviews and test drives are critical to the success of a trade launch as this activity should generate sufficient consumer curiosity and interest in the new models. By getting potential car buyers to test drive a car, product usage increases. This has a knock on effect to car sales. The primary above the line medium used to promote and communicate a new car is through advertising. The choice of TV and outdoor advertising makes perfect marketing sense. Socio-Cultural Influences like the cultural influences ,caste setup and hierarchies, sex role playing also laterally or directly influences th e final decision The consumers behaviour is also influenced by (other) social factors as the reference groups , family , social rules and statuses A buyers decisions are also strongly influenced by personal characteristics, like: Age and Life-cycle Stage Occupation or Profession Economic Situation Lifestyle 1.2 Research Purpose To study how internal and external factors influence middle class consumers decision-making processes for buying an entry level car. To study the repurchase, purchase, and post purchase activities consumers engage in when making decisions of purchasing a new car. Understand how situational factors can influence consumer behaviour. Describe how consumers relationships with other people and sources influence their decision-making processes. Primary Objective: To study the buying process and associated behaviors in entry level cars and the perception Indian brands versus Global brands in the minds of the Indian class conscious consumers. Secondary Objective: Evaluate the passenger car segment and assess visible changes that have taken place over the years. Buying behavior with respect to the passenger car segment. 1.3 Scope of the Study At the end of the study , the following aspects would be Covered: Understand how consumer find any visible differences in the global vs Indian brands. How does it effect buying decisions? Influence of the dealers if any in the final decision making process. Environmental influence if any. Extent of availability of alternatives-CSD, Second Hand Cars Market -and their resultant influence of decision making process altogether CHAPTER 2 LITERATURE REVIEW Understanding the automotive purchase process is crucial for automotive manufacturers and dealers. Huge amount of information available to consumers require manufacturers and dealers to understand consumer decision-making and the modes of influence which can affect consumer new car purchasing. Kotler et al. describes the customer buying behaviour as the buying behaviour of the final customers who purchase goods and services for personal consumption. A company get great advantages by understanding how customers respond to marketing stimuli that include the four Ps: product, price, place and promotion. Other stimuli in the customers environment such as economic, technological, political and cultural also affect all customers buying decision. All these stimuli enter the buyers black box where they, through the buyer decision process, are turned into a set of buyer responses. A consumer behavior model, Wheel of Consumer Analysis, was created by J. Paul Peter and Jerry C. Olson (1994) as a basis for explaining car buying behavior. According to the American Marketing Association, consumer behavior is defined as the dynamic interaction of affect and cognition, behavior, and environmental events by which human beings conduct the exchange aspects of their lives. Marketers can analyse consumer behavior situation according to the three elements using the Wheel of Consumer Analysis the environment, behavior, and affect/cognition . However, because these three factors interact and influence each other, no one factor can be isolated from the other. Parenthood changes the area of responsibility whereby parents are expected to use their power in the interests of their infant, not themselves . The children are used in literature and films to symbolise a lessening in materialistic tendencies of parents, and the authors proceed to show that there are differences between the materialism levels of parents (lower) and non-parents (higher). Many researches h ave been done on the consumer buying process and associated behaviour but the study done by Valerie S. Folkes (from The University of Southern California) actually helped to discover the new meaning of the buying behaviour. He concluded, à ¢Ã¢â€š ¬Ã…“ It is the interaction of the situation and the individual that leads to behavior. The study of consumer behavior is justified as a separate domain of inquiry because when situational cues lead people to perceive themselves as customers, they then interpret the world differently than when they do not perceive themselves as customers, and that influences their behaviorà ¢Ã¢â€š ¬Ã‚ . A study conducted by Evan Hirsh, Steve Hedlund Mark Schweiger in 2001 about the perception of the brands, which concludes that in the absence of a strong brand, price is the only plausible way to affect near-term demand. Hence, curtailing incentives in an effort to à ¢Ã¢â€š ¬Ã…“build brandà ¢Ã¢â€š ¬Ã‚  is not likely an economically viable opt ion. Many manufacturers have made brand positioning and development a key item on their marketing agenda. Yet brands are not the product of manufacturers marketing efforts. Instead, consumers base their understanding of an automotive brands value on their accumulated experience with that brands products. If you want to change the Brand, change the products for the better. The research conducted on the buying behaviour of cars and what role does the brand play in it by Sankar Radhakrishnan in June 2001 was a great help for conducting survey on the consumer behaviour for buying cars with relation to the perception of brands. A thought provoking point thrown up by the survey was the view that advertising does not have any impact on the choice of a particular brand by the prospective buyer. Buying a new car often set in motion by emotional need-based factors. The study found that the more rational reasons for buying a car are frequently sparked off by the psychological benefit s that owning a car bring. Emotions also work throughout the purchase process, right down to the choice of the brand. The study found that both rational and emotional factors trigger the decision to buy a car and also operate throughout the purchase process. The study drives home a point that branding is here to stay. à ¢Ã¢â€š ¬Ã…“This is especially true of the category such as cars, where it is often difficult to distinguish between the competing models on purely technical or functional parameters. The brand thus becomes the most meaningful differentiator and a safe choiceà ¢Ã¢â€š ¬Ã‚ . While the functional parameters do trigger the decision to purchase a car and also operate through the purchase process. Many researches have been done on the consumer buying behaviour but the study done by Valerie S. Folkes (from The University of Southern California) actually helped to discover the new meaning of the buying behaviour. He concluded, à ¢Ã¢â€š ¬Ã…“ It is the inter action of the situation and the individual that leads to behavior. The study of consumer behavior is justified as a separate domain of inquiry because when situational cues lead people to perceive themselves as customers, they then interpret the world differently than when they do not perceive themselves as customers, and that influences their behaviorà ¢Ã¢â€š ¬Ã‚ . A study conducted by Evan Hirsh, Steve Hedlund Mark Schweiger in 2001 about the perception of the brands, which concludes that in the absence of a strong brand, price is the only plausible way to affect near-term demand. Hence, curtailing incentives in an effort to à ¢Ã¢â€š ¬Ã…“build brandà ¢Ã¢â€š ¬Ã‚  is not likely an economically viable option. Many manufacturers have made brand positioning and development a key item on their marketing agenda. Yet brands are not the product of manufacturers marketing efforts. Instead, consumers base their understanding of an automotive brands value on their accumulated ex perience with that brands products. If you want to change the Brand, change the products for the better. All these points were found very useful from the marketers perspective to improve the image of the brand in the minds of the consumers. Since brand form an important attribute for the decision making of a high involvement product like a car. The ethical and non-ethical practices in marketing are under exercise also . Marketing practice is now busy integrating the potential of information and communication technologies through the utilization of databases and Internet marketing. Billions of potential consumers can now be reached this way. Singhapakdi (1999) showed that marketing managers who perceive an ethical problem in a situation are more likely to have an ethical intention. Hence, we suggest that marketing professionals engage in more thought and reflect on their marketing practices on the Internet. This could lead to a greater consciousness and hence to the develop ment of more ethical intentions and practices. The question of adopting an ethical marketing behavior does not only boil down to providing a firms policy concerning information privacy, it should also be demonstrated in marketing actions. According to Cherrier (2005) there are two ways to view ethical consumption: Conservative and liberal. According to the conservative view consumers need to obey a prescriptive set of ethical norms in order to consume ethically. As the number of marketing messages increases, the more difficult it is to reach out with the intended marketing message. The cluttered marketing environment and the continuous exposure of marketing communication are challenging for marketers. (Rosengren, 2008) Consumer perception and purchase of fair trade products have been a topic of intrigue for researchers for a long time, because of the complexities involved in accurately measuring why and how consumers go for ethical goods. Previous research has attributed the fair trade concept to be of interest to only a small group of usually ethically minded consumers, and recently to more highly educated high income women. Demographics also played a great part in the ethical purchases of consumers, with research from Littrell and Dickson (1999) that fair-trade buyers were demographically homogeneous and consisted of highly educated, well-off women in their forties, with a large portion being teachers, health professionals and social workers. Forte Lamont (1998) found out that there is an increase in purchases based on a companys role in the society, with consumers more likely to purchase from a company that is actively involved in social activities in their communities than those which are not. Social responsibility and ethical purchase is not the dominant issue in consumer purchase decision (Boulstridge Carrigan, 2000) cited in Pelsmacker et al (2005) as most consumers do not carry out what they say they will do during answering rese arch questions. According to Boulstridge and Carrigan, (2000) consumers are expecting that companies have high ethical behaviour and are willing to pay more for products produced by companies with high ethical behaviour. However, products produced from companies that are unethical are still bought, but they are expected to be cheap. The consumers way of retribution against unethical companies are through decreased willingness to pay high prices. Another aspect is how the businees ethics affect business relationships. According to Zineldin (2000) long-term relationships are built on ethical and moral understanding which is crucial for mutal benefits and a rewarding relationship. Furthermore, the importance of business ethics is determined by consumers interest in a just and good society. Making the decision regarding an automobile in not at all different .It vibrates on the same platform and requires similar decisional inputs before the consumer arrives at the final word. The National Surveys Tata Motor s Nano has been ranked last among entry level small cars in terms of customer satisfaction, according to market research firm TNS. In the 2010 four-wheeler Total Customer Satisfaction (TCS) study by TNS Automotive, Maruti Suzuki Indias (MSI) best selling model Alto topped the entry level small car category. Omni and the once bread-and-butter model M800 followed the list. The customer expectations even at the bottom end are rising. The owners of Tata Nano expect more in terms of design and Maruti 800 owners expect better servicing as the years go by. Nano has been having issues following fire incidents with six reported cases since its launch in 2009. Tata Motors had offered to provide additional safety measures free of cost as a precautionary measure, although it claimed that the Nano is absolutely safe. The study pointed out that car owners in Northern India are relatively less satisfied compared to those in other parts of the country, primarily because of after sales services as the age of the car grows.Apart from the entry level compact car segment, MSIs Zen Estilo and A-Star jointly topped the premium compact car category in customer satisfaction. The survey covered 9,300 car buyers, opting for 56 models. In interviews, companies identified two critical issues for the growth of the small car market: Affordability Credit: In Indian terms even small cars are costly the average small car costs around 12 times average annual disposable income. Small, fuel efficient cars will remain the main market .It is not only a matter of the cost of the vehicle in the showroom, it is also the total cost of ownership. But what is changing is that vehicle demand used to be driven by government, by institutions and private companies now it is being driven by private, middle-class consumer demand. And for this set of consumers, affordability is the key issue. The financing and taxation will continue to shape the market for larger cars. The medium segment is still dominated by company cars, the sort of thing that medium- to high-level managers get. Either companies buy fleets, or they offer employees finance. And in this segment a lot will depend on whether there are new fringe benefit taxes. Attitudes: Indians are savers, they are frugal, they are cost conscious, and they are very driven by value for money . Most companies believe that this means that medium sized cars will remain hard to sell in volume but that despite the conservatism of consumers, attitude changes will drive small car sales. There is a huge social shift in India . People are coming from rural areas to the cities, two-wheelers are giving way to four wheelers, and as a result the very small 800-1000 cc car market is going to grow very fast. Plus we are moving to an era of dual incomes, husband and wife both working, and we are also seeing new concerns about two-wheeler safety that support small car sales. A growing percentage of vehicles in the Indian market will run on alternative fuels Crisil Research said the Nano price point would see a 65 per cent increase in the number of families that can afford a car. However, it forecast that at the significantly redefined threshold for car ownership in India, annual car sales have the potential to increase by 20 per cent over 2007-08. Indias entry-level car market is estimated at 400,000 units a year, primarily consisting of Maruti-Suzukis 800 and Alto and some base models of the Hyundai Santro and Marutis Wagon-R, cars that are priced below Rs 300,000 to Rs 3,50,000 on the road. The Nano, which is expected to hit the market in September/October 2008, will be priced at roughly Rs 1,30,000 (Rs 100,000 excluding VAT and transport costs), promising to be the worlds cheapest car. Several other manufacturers Bajaj Auto ,Ford and Honda among them also plan entry-level car launches, but they are unlikely to be at price points as l ow as the Nano. The immediate potential demand for a car at 1.6 million units is based on non-car owner respondents who were asked whether they were aspiring to buy a car any car in the next 12 months. The survey had a sample size of 1 million households, extrapolated to 215.9 million households in India with at least one earner. The survey analysis suggests that the potential buyers of cars are households with an annual income of Rs 200,000 and above that do not own a car. The analysis considers all households that can afford a small car and do not currently own a single car. According to the survey, which had a sample size of nearly a million households, over 12.88 million households out of the 19 million households with annual income above Rs 200,000 currently do not own a car (either new or second hand). In the case of households with annual income between Rs 1,50,000 and Rs 200,000, there are 10 million households that own a two-wheeler, but do not currently have a car. The survey shows nearly 55 per cent of the 1.6 million demand is expected from rural India and smaller towns, with the near-term demand from the six super metros estimated at 0.25 million. Within this, as many as 0.8 million non-car households, who were planning to buy only a two-wheeler may now aspire for a car due to the lower price point for a car like the Nano. If one were to assume that no household, with annual income above Rs 500,000 would buy a small car, the near-term demand estimate is still very high at over 1.26 million units. CHAPTER 3 RESEARCH METHODOLOGY 3.1 Research design and method Research Method The study will be divided into three parts: The desk research The field research Report writing The desk research will comprise of evaluating the secondary data to assess the following: Understanding the overall passenger car market. Assess the visible changes that have taken place in the market. Evaluate the current trends in the buyer behavior. Understand the current consumer approaches towards global vs Indian brands. The field research will be re-validation of the findings of the secondary data findings and to achieve the primary objective. Method of data collection: Structured disguised questionnaire will be developed to understand the consumer perception of global vs Indian brands. Sampling: Sample Profile: This will a mix of dealers and prospective consumers of car, selected through the simple random sampling. For the dealer it will be stratified sampling selection technique used. Sample Size : Dealers 10 , Consumers 50 Sampling Technique: Simple random sampling for the consumer and stratified sampling for the dealers. Limitations of the Study Sample size is not large enough to obtain absolute results. Variability may exits. The study is based on the findings of single city only i.e.the Mumbai city only. The research is restricted to the mini cars segment only. The genuineness of data may be questioned . 3.2 Data Method of data collection: Structured disguised questionnaire will be developed to understand the consumer perception of global vs Indian brands. Sampling: This will a mix of dealers and prospective consumers of car, selected through the simple random sampling. The fieldwork would be undertaken with the structured disguised questionnaire to understand the middle class consumers perception of global Vs Indian brands. The Sample Profile comprises of dealers and prospective class conscious consumers of car, selected through the simple random sampling. For the dealer will be stratified sampling selection technique used a sample size of 10. The sample size of consumers comprises of 50. CHAPTER 4 DATA ANALYSIS Car purchasing decision is an important decision for most of India young consumers. More than half of respondents made their decision from initial decision to buy to placing the order between two weeks to three months. People get information from different channels, car sales staff, Internet, family/friend word of mouth, car shows etc. From this survey, we find out that with the rapid development of Internet, a lot of consumers start to use Internet to get car information (Internet has become 2nd most used channel to get information and is just behind dealer staff in our study). The Internet is usually the first place for young consumers to go when they want to buy a car; their next step maybe take place in the showroom, then followed by a test drive. The fieldwork is undertaken with the structured disguised questionnaire to understand the consumer perception of global Vs Indian brands. The Sample Profile comprises of dealers and prospective consumers of car, selected t hrough the simple random sampling. For the dealer it will be stratified sampling selection technique used fir a sample size of 10. The sample size of consumers comprises of 50. Simple random sampling is used for the consumer and stratified sampling for the dealers. The age group of the sample profile is depicted in the Diagram1. The diagram reflects the 20-30 years age group comprises 43% of the sample. The diagram 2 reflects the monthly income of the customers surveyed. It shows most of the customers earn monthly income less than Rs. 25,000. By Diag.3 it is found that out 50% of the respondents have more than 2 cars. From Diag.4 5, In Mini-sized car segment, Hundai Santro is owned by maximum respondents followed by Fiat Palio and Maruti Zen. In Mid-sized segment, Hundai Accent is owned by maximum respondents followed by Honda City and Maruti Esteem. Mini-Segment Cars Mid-segment Cars Consider the following Parameters for their Purchase of Cars: Diagrams 6-13 depict the parameters that people consider to purchase a new car. Out of the total respondents surveyed, 45% of the people highly agree, à ¢Ã¢â€š ¬Ã…“BRANDà ¢Ã¢â€š ¬Ã‚  as parameter; 50% as STYLE, 58% as MILAGE, 44% as SPACE, 26% as comfort, 54 % as CREDIT SCHEMES, 54% as COLOUR, 34% as accessories. Diagram 14 reflects the respondents need to buy a new car. 48% of the respondents said they would buy a new car as their family size is increased, 46% to upgrade for a better car, and only 6% were first time buyers. Diagrams 15-18 In the mini-segment car companies maximum customers are highly satisfied with the good dealer coverage and the facilities in the outlet of Maruti Udyog. Secondly, most of the customers consider that Hyundai Motors (Korean Company) has emerged to be the No. 1 brand today and with maximum customers being highly satisfied with its after sales service. Tata Motors image and brand is deteriorating. Fiat India is doing average in all aspects CHAPTER 5 FINDINGS 5.1 Implications As the younger people get of buying age, consumers will spend more time on Internet and purchase more and more products by Internet, including cars, therefore, car manufacturers and retail dealers should think about how they should do in the different decision making phases in the e-world and should try to work closely with automotive Internet companies and increase its budgets on Internet advertising and marketing. In the needs recognition phase, car manufacturers may use banner advertising, sponsorships and interstitials which could expose customers to products and services. In addition, car manufacturers and dealers may design some online surveys to get to know what customers really need/want for the cars; In the information search phase, car manufacturers and dealers may provide some online queries which could answer consumers questions and provide useful information for consumers decision making; In the evaluation of alternatives stage, consumers may use community marketing, customer feedback, message boards, customer reviews and blogs/MSN spaces to help customers though the evaluation process toward their final purchasing goal. In the purchase phase, car manufacturers could use gift registries, email marketing and online dialogue functionality to help consumers make final purchase or even additional purchases. In the post-purchase phase, auto makers and retailers may regularly check the positive or negative comments and feedbacks posted on some websites forums by some users. 5.2 The Conclusions On the basis of analysing secondary and primary data, the following recommendations are made with respect to the consumer behaviour of passenger car segment in SAS Nagar: As the age group 20-30 years comprises the major chunk in the sample size, it is strongly recommended to target this segment and design advertising strategy to attract this segment. The most suitable model for this segment would be Mini-size car, considering the quantum of savings and purchasing power. As the most of customers falling in the incomes of less than Rs.25, 000 per month, it is recommended to focus on financing schemes to attract this segment.It is observed that the accelerating growth of Hundai models, viz. Santro and Accent is because of innovations in technology and design coupled with aggressive advertising. It has affected the recalling of Maruti models. It is recommended that Maruti should focus on innovation in design. As for as advertising is concerned, customer is aware of à ¢Ã¢â€š ¬ ËÅ"Maruti brand, but he/she is looking for a change in design. The other brands like Fiat, Honda, still focusing on premium positioning and once the brand is established they may come out with competitive pricing with various models. For any car manufacturer, it has become essential to focus on enhancing brand image. Almost 50% of the customers feel Brand as an important parameter. As mentioned earlier, Innovation in Design should be parallel focus as brand is recognized by the style and design of the model. Considering the income levels of middle and higher middles segment, customer is very much considered the mileage aspect of the car. Much R D is recommended to provide fuel efficiency in the model, which can be projected as advantage over competitors. Cosmetic parameters color, space should be incorporated in the designing of the model. It is observed that customer is more willing to buy a new car than going for seconds. So Car manufacturers may launch exchange sc hemes and offers to push the new models in the market. We can also conclude that the internationality of the brands does have an effect on the purchase decision of the car in the minds of the consumers. As we had already seen that the foreign brands like Hyundai, Honda, Fiat, are doing really well due to their excellence in the product quality, technology, features, price etc. All these attributes does play a very important role in comparison with the local brands like Maruti Suzuki , Tata Motors etc. whose share in the market is declining day by day. Car market in is growing consistently and the flood of new models, aggressive advertising, coupled with competitive pricing and various finance options, customer is very much positive to own a four-wheeler. Observing the recommendations, it may be concluded that car manufacturers already moving the gear to motivate customer with attractive advertising and positioning, and innovations in scheme designing, tie-ups with vario us auto loan providers has ignited the growth fuel and the pricing game has started in the market. So the customer has more choices at competitive prices. So with more car brands set to enter the country, and existing players planning to launch new models, the options available to the prospective buyer are going to increase. However, taking a decision on which model to buy is also going to get more challenging. For the Indian car buyer its perhaps time to get more market savvy. For the prospects of the Indian Car market, the introduction of low priced cars is critical. With the low-priced cars it is possible that the growth of the market will accelerate, as the drop in the car prices may make cars more affordable and increase the number of first time buyers. In addition, low-priced cars may satisfy demand for the second cars for households in the wealthy and upper middle classes. 5.3 Suggestions for future research The current study uses the à ¢Ã¢â€š ¬Ã…“convenience sampleà ¢Ã¢â€š ¬Ã‚ , so probably it is not representative from a statistical point of view, so for future study, if with more time and budget, future researchers may take random sampling that each member of that population has an equal probability of being selected